|Ādi-līlā||Chapter 3: The External Reasons for the Appearance of Śrī Caitanya Mahāprabhu|
Bhaktivedanta VedaBase: Śrī Caitanya Caritāmṛta Ādi 3.78
sei ta' sumedhā, āra kubuddhi saḿsāra
sarva-yajña haite kṛṣṇa-nāma-yajña sāra
sei — he; ta' — certainly; su-medhā — intelligent; āra — others; ku-buddhi — poor understanding; saḿsāra — in the material world; sarva-yajña haite — than all other sacrifices; kṛṣṇa-nāma — of chanting the name of Lord Kṛṣṇa; yajña — the sacrifice; sāra — the best.
Such a person is truly intelligent, whereas others, who have but a poor fund of knowledge, must endure the cycle of repeated birth and death. Of all sacrificial performances, the chanting of the Lord's holy name is the most sublime.
Lord Śrī Caitanya Mahāprabhu is the father and inaugurator of the sańkīrtana movement. One who worships Him by sacrificing his life, money, intelligence and words for the sańkīrtana movement is recognized by the Lord and endowed with His blessings. All others may be said to be foolish, for of all sacrifices in which a man may apply his energy, a sacrifice made for the sańkīrtana movement is the most glorious.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness