|Ādi-līlā||Chapter 4: The Confidential Reasons for the Appearance of Śrī Caitanya Mahāprabhu|
Bhaktivedanta VedaBase: Śrī Caitanya Caritāmṛta Ādi 4.183
ei lāgi' kare dehera mārjana-bhūsaṇa
e-deha — of this body; darśana — by sight; sparśe — and touch; kṛṣṇa — of Lord Kṛṣṇa; santoṣaṇa — the satisfaction; ei lāgi' — for this; kare — they do; dehera — of the body; mārjana — cleaning; bhūṣaṇa — decorating.
"Kṛṣṇa finds joy in seeing and touching this body." It is for this reason that they cleanse and decorate their bodies.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness