|Antya-līlā||Chapter 7: The Meeting of Śrī Caitanya Mahāprabhu and Vallabha Bhaṭṭa|
Bhaktivedanta VedaBase: Śrī Caitanya Caritāmṛta Antya 7.108
ataeva nāma laya, nāmera 'phala' pāya
nāmera phale kṛṣṇa-pade 'prema' upajāya"
ataeva — therefore; nāma laya — chants the holy name; nāmera — of the name; phala — result; pāya — gets; nāmera phale — as a result of chanting the holy name; kṛṣṇa-pade — at the lotus feet of Kṛṣṇa; prema — ecstatic love; upajāya — develops.
"Following this religious principle, a pure devotee of Lord Kṛṣṇa always chants the holy name. As a result of this, he gets the fruit of ecstatic love for Kṛṣṇa."
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness