|Canto 11: General History||Chapter 27: Lord Kṛṣṇa's Instructions on the Process of Deity Worship|
Bhaktivedanta VedaBase: Śrīmad Bhāgavatam 11.27.53
mām eva nairapekṣyeṇa
bhakti-yogaḿ sa labhata
evaḿ yaḥ pūjayeta mām
mām — Me; eva — indeed; nairapekṣyeṇa — by being free from motivation; bhakti-yogena — by the performance of devotional service; vindati — achieves; bhakti-yogam — devotional service; saḥ — he; labhate — receives; evam — thus; yaḥ — whom; pūjayeta — worships; mām — Me.
But one who simply engages in devotional service with no consideration of fruitive results attains Me. Thus whoever worships Me according to the process I have described will ultimately attain pure devotional service unto Me.
The previous two verses were spoken by the Lord to attract those interested in fruitive results, and now the ultimate purpose of worshiping the Lord is described. The ultimate goal in life is Lord Kṛṣṇa Himself. Love for the Lord is the highest bliss, although ordinary people cannot understand this.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness
His Holiness Hrdayananda dasa Goswami
Gopiparanadhana dasa Adhikari
Dravida dasa Brahmacari