|Canto 11: General History||Chapter 27: Lord Kṛṣṇa's Instructions on the Process of Deity Worship|
Bhaktivedanta VedaBase: Śrīmad Bhāgavatam 11.27.9
arcāyāḿ sthaṇḍile 'gnau vā
sūrye vāpsu hṛdi dvijaḥ
dravyeṇa bhakti-yukto 'rcet
sva-guruḿ mām amāyayā
arcāyām — within the Deity form; sthaṇḍile — in the earth; agnau — in fire; vā — or; sūrye — in the sun; vā — or; apsu — in water; hṛdi — in the heart; dvijaḥ — the brāhmaṇa; dravyeṇa — by various paraphernalia; bhakti-yuktaḥ — endowed with devotion; arcet — he should worship; sva-gurum — his worshipable Lord; mām — Me; amāyayā — without any deception.
A twice-born person should worship Me, his worshipable Lord, without duplicity, offering appropriate paraphernalia in loving devotion to My Deity form or to a form of Me appearing upon the ground, in fire, in the sun, in water or within the worshiper's own heart.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness
His Holiness Hrdayananda dasa Goswami
Gopiparanadhana dasa Adhikari
Dravida dasa Brahmacari