|Canto 4: Creation of the Fourth Order||Chapter 15: King Pṛthu's Appearance and Coronation|
Bhaktivedanta VedaBase: Śrīmad Bhāgavatam 4.15.6
eṣa sākṣād dharer aḿśo
iyaḿ ca tat-parā hi śrīr
eṣaḥ — this male; sākṣāt — directly; hareḥ — of the Supreme Personality of Godhead; aḿśaḥ — partial representative; jātaḥ — born; loka — the entire world; rirakṣayā — with a desire to protect; iyam — this female; ca — also; tat-parā — very much attached to him; hi — certainly; śrīḥ — the goddess of fortune; anujajñe — took birth; anapāyinī — inseparable.
In the form of King Pṛthu, the Supreme Personality of Godhead has appeared through a part of His potency to protect the people of the world. The goddess of fortune is the constant companion of the Lord, and therefore she has incarnated partially as Arci to become King Pṛthu's queen.
In Bhagavad-gītā the Lord says that whenever one sees an extraordinary power, he should conclude that a specific partial representation of the Supreme Personality of Godhead is present. There are innumerable such personalities, but not all of them are direct viṣṇu-tattva plenary expansions of the Lord. Many living entities are classified among the śakti-tattvas. Such incarnations, empowered for specific purposes, are known as śaktyāveśa-avatāras. King Pṛthu was such a śaktyāveśa-avatāra of the Lord. Similarly, Arci, King Pṛthu's wife, was a śaktyāveśa-avatāra of the goddess of fortune.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness