|Canto 6: Prescribed Duties for Mankind||Chapter 3: Yamarāja Instructs His Messengers|
Bhaktivedanta VedaBase: Śrīmad Bhāgavatam 6.3.22
etāvān eva loke 'smin
puḿsāḿ dharmaḥ paraḥ smṛtaḥ
etāvān — this much; eva — indeed; loke asmin — in this material world; puḿsām — of the living entities; dharmaḥ — the religious principles; paraḥ — transcendental; smṛtaḥ — recognized; bhakti-yogaḥ — bhakti-yoga, or devotional service; bhagavati — to the Supreme Personality of Godhead (not to the demigods); tat — His; nāma — of the holy name; grahaṇa-ādibhiḥ — beginning with chanting.
Devotional service, beginning with the chanting of the holy name of the Lord, is the ultimate religious principle for the living entity in human society.
As stated in the previous verse, dharmaḿ bhāgavatam, real religious principles, are bhāgavata-dharma, the principles described in Śrīmad-Bhāgavatam itself or in Bhagavad-gītā, the preliminary study of the Bhāgavatam. What are these principles? The Bhāgavatam says, dharmaḥ projjhita-kaitavo 'tra: [SB 1.1.2] in Śrīmad-Bhāgavatam there are no cheating religious systems. Everything in the Bhāgavatam is directly connected with the Supreme Personality of Godhead. The Bhāgavatam further says, sa vai puḿsāḿ paro dharmo yato bhaktir adhokṣaje: [SB 1.2.6] the supreme religion is that which teaches its followers how to love the Supreme Personality of Godhead, who is beyond the reach of experimental knowledge. Such a religious system begins with tan-nāma-grahaṇa, chanting of the holy name of the Lord (śravaṇaḿ kīrtanaḿ viṣṇoḥ smaraṇaḿ pāda-sevanam [SB 7.5.23]). After chanting the holy name of the Lord and dancing in ecstasy, one gradually sees the form of the Lord, the pastimes of the Lord and the transcendental qualities of the Lord. This way one fully understands the situation of the Personality of Godhead. One can come to this understanding of the Lord, how He descends into the material world, how He takes His births and what activities He performs, but one can know this only by executing devotional service. As stated in Bhagavad-gītā, bhaktyā mām abhijānāti: [Bg. 18.55] simply by devotional service one can understand everything about the Supreme Lord. If one fortunately understands the Supreme Lord in this way, the result is tyaktvā dehaḿ punar janma naiti: [Bg. 4.9] after giving up his material body, he no longer has to take birth in this material world. Instead, he returns home, back to Godhead. That is the ultimate perfection. Therefore Kṛṣṇa says in Bhagavad-gītā (8.15):
mām upetya punar janma
saḿsiddhiḿ paramāḿ gatāḥ
"After attaining Me, the great souls, who are yogīs in devotion, never return to this temporary world, which is full of miseries, because they have attained the highest perfection."
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness