Bhaktivedanta VedaBase: Śrīmad Bhāgavatam 6.3.23

nāmoccāraṇa-māhātmyaḿ

hareḥ paśyata putrakāḥ

ajāmilo 'pi yenaiva

mṛtyu-pāśād amucyata

SYNONYMS

nāma — of the holy name; uccāraṇa — of the pronouncing; māhātmyam — the exalted position; hareḥ — of the Supreme Lord; paśyata — just see; putrakāḥ — O my dear servants, who are like my sons; ajāmilaḥ api — even Ajāmila (who was considered greatly sinful); yena — by the chanting of which; eva — certainly; mṛtyu-pāśāt — from the ropes of death; amucyata — was delivered.

TRANSLATION

My dear servants, who are as good as my sons, just see how glorious is the chanting of the holy name of the Lord. The greatly sinful Ajāmila chanted only to call his son, not knowing that he was chanting the Lord's holy name. Nevertheless, by chanting the holy name of the Lord, he remembered Nārāyaṇa, and thus he was immediately saved from the ropes of death.

PURPORT

There is no need to conduct research into the significance of the chanting of the Hare Kṛṣṇa mantra. The history of Ajāmila is sufficient proof of the power of the Lord's holy name and the exalted position of a person who chants the holy name incessantly. Therefore Śrī Caitanya Mahāprabhu advised:

harer nāma harer nāma

harer nāmaiva kevalam

kalau nāsty eva nāsty eva

nāsty eva gatir anyathā

[Adi 17.21]

In this age of Kali, no one can perform all the ritualistic ceremonies for becoming liberated; that is extremely difficult. Therefore all the śāstras and all the ācāryas have recommended that in this age one chant the holy name.

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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness